JR-LAB / 01 · studio concept
HushBloom
Fragrance house — identity system
A living identity for a scent brand: the mark re-colours itself across a full colourway range, so the packaging, the site and the social set all pull from one system instead of four hand-made variants. The version on the home page is the real thing — click a swatch and the whole identity re-tunes.
IdentityColourway engineLive on /
JR-LAB / 02 · studio concept
Night Drive
Music app — product concept
A playable interface, not a screenshot of one. Curated mix, running equaliser, real transport controls — built to show that a product concept can be handed over as something you actually press, which settles arguments a static comp never will.
Product UIPlayableMotion
JR-LAB / 03 · studio concept
Loud Honey
Type direction — three cuts
One wordmark, three typographic routes, switchable on the spot. Built as the answer to "can we see it another way" — the alternatives already exist, so the choice takes a click instead of a week.
Typography3 routesRestyle live
JR-LAB / 04 · studio concept
Golden Hour
Solstice Coffee — social campaign
A summer-shop campaign built as an A/B pair from the start: same offer, two treatments, so the decision gets made on evidence instead of taste. Campaign work that arrives ready to be measured.
SocialA/B pairCampaign
JR-WORK / 05 · open slot
Your project
Unclaimed — first client on the wall
This slot is real and it is empty. The studio is new, so rather than pad this ring with borrowed logos, we left the position open and coloured it in. The first client project takes this seat, with the name on it and the case study written properly.
AvailableNamed creditFull case study